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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Business Activity"
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[movies]A Discussion with William I. Campbell on PM USA's New Pricing Strategy - PM Employee Version
Ellen Merlo interviews William Campbell about Philip Morris' decision not to increase the price of Marlboro and other premium brands and to offer a variety of price promotions. Campbell attributes the decision to the effect of discount brand pricing in a recessionary economy on the sales of premium brands. (Tape has variable sound quality.)
Keywords: tobacco; cigarette; sales; business activity; promotions
Downloads: 242
[movies]tobacco_hpo23e00
Footage of the installation and testing of the PMI assembly machine and other equipment. (2058082166-Rotary assembly machine monitor; 2058082167-Light Dyna-Slide feeder; 2058082168-Running assembly unit; 2058082169-Machine tests; 2058082170-Swanson assembly unit, 2nd Module)
Keywords: cigarette; tobacco; tobacco manufacturer; tobacco product; business activity
Downloads: 9
[movies]Loews Video
Highlights of the Loews Corporation history, including Lorillard stock acquisition.
Keywords: tobacco; cigarette; tobacco industry; brand image; profit; business activity
Downloads: 66
[movies]BAT: Records management
Video about the BAT Records Management program. Employees are advised to reduce the amount of documents they produce and find more effective ways to share information.
Keywords: tobacco; cigarette; tobacco industry employee; business activity; document destruction; profit
Downloads: 69
[movies]The creative work: Benson & Hedges campaign
Compilation of radio and television commercials, branding clips, and product advertising for Benson & Hedges "Turn to Gold" campaign in Papua New Guinea, includes footage of "Golden Tones" promotional concert.
Keywords: tobacco; cigarette; advertising; marketing; television; international trade; business activity
Downloads: 232
[movies]Bill Murray and Geoff Bible Meeting with Employees
Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Keywords: tobacco; cigarette; business activity; international trade; tobacco industry; industry structure
Downloads: 223
[movies]Territory Sales Manager’s On the Move
Recruitment video about a career as a Territory Sales Manager (TSM) with Philip Morris.
Keywords: tobacco; cigarette; educational organization; tobacco industry employee; sales; business activity
Downloads: 416
[movies]National Sales Meeting: Day 2, Reel 4; Day 3, Reels 1, 2 [Parts 1-4] (1989)
Two sessions from Philip Morris' 1989 National Sales Meeting in Hawaii. Concludes interview by Deborah Norville of Rich Medwar and Joe Champ [see Bates # 2058057008 for beginning]. Larry Zinsky introduces Larry Wilson, author of the One Minute Salesperson, who gives a motivational speech about sales. Meeting opens with a "Store Wars" video, song and dance routine and skit. Madelyn Hochstein of DYG, a market and social research organization, presents a historical view of consumer values and super...
Keywords: tobacco; cigarette; sales; marketing; business activity; marketing research
Downloads: 183
[movies]Of People and Numbers
Video produced by Philip Morris for European audience cautions against relying only on statistical data when making a decision.
Keywords: tobacco; cigarette; business activity; public relations; media advocacy; laboratory research
Downloads: 97
[movies]A Discussion with Bill Campbell on Philip Morris USA Pricing Strategies PM Employee Version
Ellen Merlo talks with Bill Campbell about Philip Morris' decision to reduce the price of Marlboro cigarettes and to not increase the prices of the company's other premium brands.
Keywords: tobacco; cigarette; cigarette brands; sales; business activity; profit
Downloads: 376
[movies]MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 205
[movies]Marketing Overview - George Telford; Industry Overview - Susan Smith [Parts 1-2]
Presentation by George Telford and Susan Smith, from Lorillard's New York office at a meeting in Greensboro, NC. Telford reviews the challenges faced by Lorillard in 1992 and summarizes the 1993 marketing plan which included the following elements: continue Newport's growth, defend the Kent and True brands, remain competitive in the price value market segment, develop and introduce line extensions for existing brands, and evaluate the potential of Harley Davidson...
Keywords: tobacco; cigarette; business activity; cigarette brands; marketing; sales; promotions
Downloads: 248
[movies]MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 170
[movies]Annual Stockholders' Meeting, 1998 Opening Video 3X Repeater Reel [Parts 1-2]
Promotional video made for the 1998 annual stockholders' meeting featuring Philip Morris products; most images taken from commercials. Video is repeated three times. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; business activity; advertising; promotions; food; alcoholic beverage
Downloads: 223
[movies]Bill Murray and Geoff Bible Meeting with Employees
Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Keywords: tobacco; cigarette; business activity; international trade; tobacco industry; industry structure
Downloads: 632
[movies]Harley Davidson commercial
Harley Davidson cigarette commercial in Japanese.
Keywords: tobacco; cigarette; advertising; marketing; international trade; business activity
Downloads: 413
[movies]BAT in Germany
Film about BAT operations in Germany (in German).
Keywords: tobacco; cigarette; sales; business activity; international trade; export
Downloads: 59
[movies]Free Speech and Advertising . . . .Who Draws the Line? Faneuil Hall Boston, Mass.
Audio is spotty. Moderated panel discussion regarding free speech issues. Named Organizations: American Society of Newspaper Editors; MS Magazine; Federal Trade Commission; Philip Morris U.S.A.; American Association of Advertising Agencies; New York University; Mothers Against Drunk Driving; University of Florida; Hughes Hubbard and Reed; Federal Trade Commission; Lankenau, Kovner and Bickford; Stop Marketing Alcohol on Radio and Television Named Persons: Gartner, Michael; Carbine, Patricia; Alb...
Keywords: tobacco; cigarette; first amendment protection; advertising; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 10
[movies]Ginnaven Patterson -- Political Demo Reel
Various political campaign ads.
Keywords: tobacco; cigarette; business activity; political activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 10
[movies]Demo Reel for Robert McAdam The Tobacco Institute
Sample reel of work done for a variety of political clients by Raymond D. Strother.
Keywords: tobacco; cigarette; business activity; public relations; Browse by keywords in UCSF tobacco industry videos
Downloads: 15
[movies]FETN Fire & Emergency Television Network 1.1
Informational video regarding the Fire and Emergency Television Network.
Keywords: tobacco; cigarette; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 32
[movies]LIBERTAD, INC. "THE LIBERTAD FORUM ON COMMERCIAL FREE SPEECH"
The LibertAd Forum participants discuss issues related to free speech, First amendment, and advertising.
Keywords: tobacco; cigarette; advertising; marketing; legal right; lawyer; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 6
[movies]JOYCE & JOANNA WFMY CH. 2
Compilation of reports about RJR Nabisco buyout and the proposal to increase excise tax on tobacco products. Also includes numerous news clips unrelated to tobacco.
Keywords: tobacco; cigarette; excise tax; anti-smoking advocacy; business activity; television; Browse by keywords in UCSF tobacco industry videos
Downloads: 24
[movies]Consumer Intercept
Bill Campbell introduces new Philip Morris program aimed at expanding its full price business, senior executives show how and when to use promotional coupons.
Keywords: tobacco; cigarette; promotional merchandise; promotional campaign; business activity; marketing; tobacco industry employee; Browse by keywords in UCSF tobacco industry videos
Downloads: 10
[movies]WWBT CHANNEL 12 880630 WXEX CHANNEL 8 RICHMOND, VA 880629 6 P.M. REPORT MASTER 'PHILIP MORRIS ADVERTISING CAMPAIGN'
Reports about the launch of Philip Morris advertising campaign emphasizing the economic power of smokers (all ads included the campaign's theme line: "The American Smoker - an Economic Force.")
Keywords: tobacco; cigarette; public relations; industry response; marketing; advertising; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 44
[movies]Marlboro Advertising Presentation
Ken Krom, creative director from Leo Burnett Ad Agency describes how his team designs print and promotional advertisements for Marlboro products.
Keywords: tobacco; cigarette; marketing; advertising; advertising agency; business activity; promotional merchandise; promotional campaign; Browse by keywords in UCSF tobacco industry videos
Downloads: 68
[movies]PHILIP MORRIS MANAGEMENT CORP. NATIONAL EMPOWERMENT TELEVISION (NET) FREEDOM'S CHALLENGE NTSC 525/60 950405
Coverage of the Krieble Institute's Freedom's Challenge report on Russian cigarette advertising restrictions.
Keywords: tobacco; cigarette; international trade; export; advertising; marketing; advertising restriction; regulation; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 12
[movies]CIGARETTES: PROFITS THROUGH INVENTORY MANAGEMENT PRESENTED BY: PHILIP MORRIS U.S.A. G
Presentation prepared by Philip Morris U.S.A. for convenience store managers. Contains suggestions to increase profit margins from tobacco sales.
Keywords: tobacco; cigarette; retail outlet; business activity; profit; consumables; sales; marketing; smoker behavior; Browse by keywords in UCSF tobacco industry videos
Downloads: 105
[movies][1990 Political Spots]
Examples of a variety of political spots by Stuart Stevens Group Consultants.
Keywords: tobacco; cigarette; business activity; public relations; Browse by keywords in UCSF tobacco industry videos
Downloads: 36
[movies]Janet C. Mangini v. R. J. Reynolds Tobacco Company Et Al.; J. Douglas Weber Deposition; Tape 2 of 5 [Parts 1-5]
Deposition of John Douglas Weber, Director of Marketing Research, in the case of Mangini v. R.J. Reynolds Company. Testimony covers marketing research methods used by the cigarette company. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; lawsuit; marketing research; demographics; business activity; advertising; tobacco industry; marketing; sales
Downloads: 124
[movies]Philip Morris Impact
Videos about Philip Morris’ impact on the Richmond (VA) economy and advertising campaign targeting smokers.
Keywords: tobacco; cigarette; excise tax; business activity; sales; advertising; tobacco industry employee
Downloads: 121
[movies]Frank J. Wills Company Demo Reel
Demonstration reel of various commercials.
Keywords: tobacco; cigarette; public relations; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 26
[movies]'Parliament Lights Up Chicago' Show, Tape 1, Morning Section
Presentation about new promotional campaign for Parliament cigarettes in Chicago. Part 1.
Keywords: tobacco; cigarette; advertising; marketing; brand image; sales; international trade; filter; low yield cigarette; promotions; business activity
Downloads: 213
[movies]BATUKE Worldwide
Video shows how BATUKE is meeting specific market demands in Taiwan, West Africa, and Middle East.
Keywords: tobacco; cigarette; product development; marketing; advertising; international trade; export; sales; taxation; research activity; business activity
Downloads: 26
[movies]BAT Industries: an international company
Video about the BAT Industries Group analyzes its operations in four main areas: tobacco, retailing, paper, and financial services.
Keywords: tobacco; cigarette; profit; sales; business activity; international trade; export; tobacco manufacturer; tobacco processing; marketing; business organization
Downloads: 20
[movies]Philip Morris Section Meeting
Video about Philip Morris retail programs with presentations by territory sales managers.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image
Downloads: 103
[movies]Time 'The Crash'
Tape of Time Magazine story meetings.
Keywords: tobacco; cigarette; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 26
[movies]Electron Generator 3000
Video introducing the Electron Generator 3000 to its sales force.
Keywords: tobacco; cigarette; indoor air quality; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 66
[movies]Focus Group: Decision Making and Shopping Behavior
Smokers and non-smokers work on a group task aimed at examining shopping behavior and the effects of smoking deprivation on decision making. Only audio, no video
Keywords: tobacco; cigarette; female; smoker; non-smoker; sales; retail outlet; business activity; research activity; smoker behavior
Downloads: 70
[movies]Compilation of commercials
Examples of general and political ads produced by MRGH.
Keywords: tobacco; cigarette; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 44
[movies]Mike Scott Discussion
Smokers and non-smokers work on a group task aimed at examining shopping behavior and the effects of smoking deprivation on decision making. Only audio, no video
Keywords: tobacco; cigarette; male; female; smoker; non-smoker; sales; retail outlet; business activity; research activity; smoker behavior
Downloads: 17
[movies]PRP-POS Implementation Outsourcing
Training for spotters to check retailers' displays.
Keywords: tobacco; cigarette; business activity; promotions; retail outlet; advertising; marketing; product placement; sales
Downloads: 109
[movies]Philip Morris Companies Inc. Presentation to the Investment Community, Q&A [Parts 1-3] (1995)
Last segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible takes questions from the audience about international tobacco sales, litigation by and against Philip Morris, and other issues. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; international trade; cigarette brands; legal activity; smoker behavior; business activity; court decision; nicotine
Downloads: 208
[movies]BAT in the Developing World: Latin and South America, Kenya, and Sri Lanka
An overview of BAT operations and philanthropic projects in Brazil, Panama, Kenya, Malaysia and Sri Lanka.
Keywords: tobacco; cigarette; international trade; charitable donation; business activity; tobacco farmer; tobacco farming; government agency
Downloads: 84
[movies]Kent re-launching campaign
Lorillard executives Andrew Tisch, Richard Orcutt, and Tom Mau address company employees in preparation for re-launching campaign for Kent cigarette group (king size, lights, and ultra lights) featuring new package design and promotions.
Keywords: tobacco; cigarette; cigarette design; tobacco industry employee; cigarette packaging; advertising; marketing; promotional campaign; sales; business activity
Downloads: 200
[movies]BAT Industries: Building Shareholder Value
Presentation by BAT Industries Chairman Sir Patrick Sheehy about group's strategy for the 1990s. He unveiled five steps that will help build shareholder value including focus on financial services and tobacco, new group structure, and divestment program.
Keywords: tobacco; cigarette; business activity; sales; profit; tobacco industry employee; industry structure
Downloads: 28
[movies]Player's Gold Leaf User Meeting
Presentation for Player's Gold Leaf user meeting attendees by Jimmi Rembiszweski on brand management and standardization of packaging and copy message.
Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity; tobacco industry employee
Downloads: 27
[movies]BAT Industries: Active management for added value
Presentation by BAT Industries Chairman Patrick Sheehy to the shareholders about the proposed BAT takeover by Hoylake Investments.
Keywords: tobacco; cigarette; business activity; revenue; profit; tobacco sales; tobacco industry employee
Downloads: 14
[movies]Philip Morris Companies Inc. Presentation to the Investment Community, Part 2 [Parts 1-2] (1995)
Second segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible, Bill Webb and Hans Storr report on Philip Morris International and on the company's financial outlook. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; sales; international trade; advertising; television; cigarette brands; sports sponsorship; business activity; distribution; profit; regulation
Downloads: 204
[movies]Fire Safe Cigarettes Congressional Subcommittee Hearing, Part II [Parts 1-2]
Second part of testimony about HR293 and HR673, two bills about establishing a fire safety standard for cigarettes, in front of the House Subcommittee on Commerce, Consumer Protection and Competitiveness. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; hearing; Congress; fire; fire safe cigarette; tobacco industry; business activity; economic cost
Downloads: 107
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